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Downloads tell only a tiny bit of the story… What’s more relevant is finding out whether users that have downloaded your app find it compelling enough to use again. This report will help you see the shifts and help you optimize against results.
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The heart of your program, every marketer wants to see this trend line. Are unique sessions growing, staying flat, or declining? Why? This metric serves as an early warning system or reason to celebrate!
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This metric provides insight into whether or not your content is compelling enough to get users to come back to it. Spot areas that need help and areas that are working. Another ratio that points out the holes and will help you improve.
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Mobile content is consumed differently than content provided on the desktop. The intelligence take a different shape because users tend to access mobile content in time slices – bits of regularly unused time, waiting rooms, busses, quick checks during commercial breaks etc. Understanding how long users are spending with your content is an indicator of stickiness, but also provides insight into usability issues… differentiating the difference is a key to success.
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Advertisers spend billions of dollars each year to increase the time consumers spend with their brand. Like these big brands, your app gives you a way to increase the exposure of your club or studio. The bigger this number, the better off your bottom line!
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What content is being viewed the most? What sections of your app are most compelling? Least compelling? Understanding what your users are gravitating to can help you align your app content more effectively and maximize your returns.
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Where are all of these users anyway? Would you like to know when a certain area could support another facility? You can use geographic breakouts to see where people are when they engage with your app, better understand the demographic makeup of your member base and know where future opportunities may be emerging.
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